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Home Principals Handbook Media Relations

Media Relations Training for Principals

Principals are frequently the first to respond to the media in the event of a crisis or an emergency.  But not every principal feels comfortable working with the press or has the training to do so. That's why AWSP offers its members free media consulting/media training to help administrators better manage situations involving the press.  AWSP's consulting will:

• Help you better understand the world of print and electronic journalism
• Prepare you for print and electronic (TV, radio) interviews
• Provide strategic advice in crisis situations or in advance of events that will draw media scrutiny 
• Offer support on talking points and development of key messages
• Collaborate with your district communications officer or district office
• Work with you on developing strategies to reach key media contacts in your community

To learn more about training opportunities, contact Jocelyn McCabe, AWSP's director of communiations at 360.357.7951 or e-mail her at jocelyn@awsp.org.

Last updated Jan. 16, 2008