Leadership Coaching Transforms Leaders and Schools

A form of individualized professional development, coaching provides leadership growth toward a variety of outcomes. Whether just starting out or a successful veteran administrator, a leader can benefit by the opportunity for reflection and learning through a non-supervisory partnership. 

AWSP defines Leadership Coaching as a learning partnership between a coach and a principal in service of the development of leadership capacity in the principal. As a team, the pair identify growth goals, and through cycles of inquiry and action, the principal develops the self-awareness, skills, and strategies to achieve those goals. 

Leadership coaching services are available to any AWSP member currently in a leadership position in Washington’s elementary, middle or high schools. This includes interns, deans of students, assistant principals and principals.

Our Focus:

AWSP’s Leadership Coaching focuses on either a performance goal, where a principal may have received feedback about or self-identified a need to improve a particular skill or behavior; or a developmental goal, where the principal is interested in evolving his/her leadership. Performance coaching may be described as skill enhancement and may have an instructional element; whereas developmental coaching addresses the whole of the principal, from core values and beliefs to habitual ways of experiencing and enacting his/her leadership.

  • Performance coaching – Short-term coaching that is focused on the leader advancing his/her current level of knowledge and skills needed for an effective principalship. 
  • Developmental coaching – Longer-term coaching where the principal seeks to become a different kind of leader, addressing deeply held ways of thinking and being. This is sometimes called transformational coaching.

Whether performance coaching or developmental, our coaches all use the AWSP Leadership Framework as the “third point” through which the competencies of leadership are evaluated.  Participants will experience coaching through a universal set of frameworks paradigms and tools which are utilized across many AWSP sponsored professional learning experiences.  ​

Find out more in our coaching brochure.

For More Information

Ron Sisson | Director of Principal Support and Elementary Programs | 800.562.6100